Shein’s move towards direct-to-consumer sales amid the changing retail and e-commerce scene, especially post-COVID, is noteworthy.

Anticipation for their potential IPO raises expectations for increased transparency, potentially offering insights into both ethical practices and operational strategies in retail.

About the Author

Blythe Brumleve-Milligan
Blythe Brumleve-Milligan
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.