The supply chain is notoriously slow for plants and it’s difficult to adjust to trends.
With the market growing as much as 50% YoY and some plants becoming trendy on social media, it becomes challenging to source, stock, and ship plants to the folks who want them.
What does this lead to? Succulent smuggling!
In the documentary ‘Plant Heist’ there was an issue of smugglers flying to the US for a succulent that only grows off the California cliffs. Because succulents don’t require a lot of sun and water, it makes them ideal for smuggling that is estimated to have an underground market worth millions.
Just another aspect of supply chain and logistics that makes this industry so fascinating.
Watch the full episode here: https://www.youtube.com/watch?v=jtBGVe5_jr4