Sustainable Packaging and The Power of Educating a Niche Audience

The fun thing about doing a show in supply chain is the more you learn–the more you realize how much more there is still left to learn. 

That’s a lesson I was recently reminded of because of my next guest–whom I found on Tiktok educating his audience about a very specific topic:

sustainable packaging

He’s amassed more than 73 THOUSAND FOLLOWERS…..talking about sustainable packaging. 

It’s wild right?!

Today’s episode has our guest, Cory Connors of Landsberg Orora, teaching us a valuable lesson that no matter how niche your topic is, if you make it educational or entertaining, you can develop an audience. 

Listen to these shows next to get started with customer research:



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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.