Unknown:
0:00
LinkedIn presents
Blythe Brumleve:
0:10
welcome into another episode of everything is logistics a podcast for the fingers in freight. I am your host Blythe Brumleve. And right now I am joined by Warren Debiak and I say that name. Like I'm gonna start every podcast from Vancouver because we were laughing at SPI logistics run de vous there and annual conference for their freight agents. And yes, I say that every time I hope I pronounce your name correctly sounds like I did. So before we actually hit record, we were really, there was a kind of a heated argument here earlier about whether the cold call is dead, if you can, you know, factor social media into your regular everyday life. So let's kind of I guess, maybe set the stage a little bit with first who you are within SPI. And then we can get into the social media cold calling debate.
Warren Debiak:
1:00
Who I am with SPI, basically, Owner, business operator, contract with SPI. And then what we do is we work in a relationship with one another in order to take care of customers bring in freight, move the product, send out the invoicing and basically do a full service for individuals outside of you know, companies. Right?
Blythe Brumleve:
1:24
And so when did you kind of like a lot of people say like I either fell into freight, or it was a family business? Which one do you kind of fall into? Well, I
Warren Debiak:
1:33
would, I'd say neither of them. Actually, I saw. So I was doing like, starting out insurance. And then I was doing the cold calls only. And I got tired of having to find sales every day. And then I had heard about repeat customer repeat business. And then so my friend was talking about and I was like, oh, that sounds something I'd be really good at. And then so I jumped over there. And then which happened to be ch Robinson. Yeah, CH Robinson freight quote. And then once I hit a point in my life, I could do this better. So I branched out on my own.
Blythe Brumleve:
2:06
So take me back, I guess to those days of like, when you're branching out on your own? How did you know what to look for? As far as like becoming a freight agent? Like, going out on your own? What What were those initial questions? How did you get those answered?
Warren Debiak:
2:22
There was a lot of it was scary. I was terrified. I was actually really scared about this, because I had no clue. You know, I always felt like those huge corporations, they got your back, they'll take care of it. But there's actually a lot of better opportunity outside of the huge corporation, which is you just don't know better. Right? Well, it's
Blythe Brumleve:
2:44
that salary sort of safety net, I think that most folks are used to is it's very challenging. Most folks are risk averse. They don't want to take that risks are
Warren Debiak:
2:53
taught that. Yes, they're taught that they're taught that, hey, you just need that security that base income, but they've got to remember all are getting missed the bare minimum. Right?
Blythe Brumleve:
3:02
And you're talking about like from those larger, like, sort of? Yeah,
Warren Debiak:
3:07
any company, they're gonna pay you just enough to keep you on.
Blythe Brumleve:
3:10
But you wanted something more out, you thought there was more out of life. So you said I'm going to do this on my own.
Warren Debiak:
3:16
My dad, he owned a business, right? And I saw him do it. So therefore I had the mentoring a little bit and at what I had hit that point in my life, hey, I'm doing the same thing. I'm grinding, I'm working it. I'm not making as much more because it's, you know, small percentages. I think it's time that I can do it on my own.
Blythe Brumleve:
3:35
So what were those are the questions that you you are questions concerns that you had before you joined SPI or that you wanted answers to?
Warren Debiak:
3:43
Well, it was the security as far as hey, you know, I'm gonna go out and do this. What type of support are you guys going to offer me what I needed? Or what type of you know liabilities will be available if something had happened in like, you know, a damage claim or freight or, you know, death or
Blythe Brumleve:
4:03
so you need to ask about that ahead of time. Yeah.
Warren Debiak:
4:06
What invoicing you know, insurance bond
Blythe Brumleve:
4:15
and so those were a lot of the questions that you had before SPI or were you talking to any other companies or did you kind of talk to
Warren Debiak:
4:23
a few of them and I actually went on with one of them and I won't bring up the name or anything like that but um, it kind of went sideways a little bit and then I had reached out to Joe Chandler I read a little bit about it. I didn't know much about SPI but we had like a two hour conversation and then literally the next day I was on board. Oh, wow. Yes, I've not looked back since.
Blythe Brumleve:
4:43
So if you don't mind me asking what was the the conflict that happened in the other company that said, I've got to get out of here. So I you know, they've got these non compete. Okay. I know who you're talking about. A non
Warren Debiak:
4:58
compete and Miss I had bounced out of there. And the company that I had gone to, they kind of just folded up and said, Well, you know, this is who's here and you can have access to everything you had. So I kind of went to a little bit of panic and all that. And I did come across Joe and Joe said that he would take care of us no matter what,
Blythe Brumleve:
5:17
that's awesome to be able to have that kind of security and safety, I would imagine creates loyalty to other companies. Yeah. And so you make the decision, you're gonna you're gonna join SPI, what does that sort of onboarding process look like? Did you have to revamp everything? Talk to your customers? Like, what was that? I guess, evolution looking like?
Warren Debiak:
5:37
So simply put, like, you do have to reach out to customers, you've got to tell them, hey, listen, I'm gonna go ahead and and be changing and going on with this really good company. And they've given me more control. Because you know, these customers, they're not, they're not working with the company. They're working with you. And if you've got that back office support, and they know that this is going to a great place. Okay, well, I already know how Warren operates, you know, I really enjoy working with him, then they're going to make that that jump with you as well.
Blythe Brumleve:
6:04
And so they that's a common thing that I'm hearing among freight agents is that they, it's a little bit of a worry, but it's not too much of a worry if you have to switch providers, because your customers trust you that you're making the right decision for them. And they're afraid. Yes. And so
Warren Debiak:
6:22
I promise you this, if you actually take care of your customers, they will follow you anywhere.
Blythe Brumleve:
6:27
What does taking care of your customers look like to you? I mean? Answer the calls at 2am. On a Saturday, where's
Warren Debiak:
6:40
what's going on? Hey, can you call this receiver? Can you call the shipper find out where the drivers that I mean? It's like literally, if you think you're just gonna book a load to walk away, that's not taking care of your customer. You've got to wine and dine.
Blythe Brumleve:
6:57
Who doesn't love to be wined and dined I guess,
Warren Debiak:
6:59
respectfully. You got to wine and dine them. You got to really take care of them because they are taking care of you. That's the important part.
Blythe Brumleve:
7:06
And you're solving problems for testily so if you are creating more problems for them, they're more likely.
Warren Debiak:
7:13
Yes, they're looking for someone where it doesn't make their life more hectic. makes it less hectic, right. Hey, I give Warren my load. I know no matter what it's going to be taken care of. Right truck breaks down, he'll get me somebody else to get in and train load. So yeah.
Blythe Brumleve:
7:30
So you have your established customers, you make the move fully over. But what does getting new customers look like think that kind of signals back to our our social media versus cold calling versus cold email? Like, what is your strategy for getting new customers?
Warren Debiak:
7:45
My new strategy is so you do have the referrals and all that stuff. But you said
Blythe Brumleve:
7:48
new new customers? Oh, okay. Okay, I thought you meant new strategy. And you know, I get new No, my
Warren Debiak:
7:54
strategy has always been what my strategy is. There's different tiers, when it comes to finding new customers. When you're coming out of the gates. It's 100 calls a day, nonstop. You build that little 50 pipeline, you keep replenishing them, call them three, four times, if you don't speak to them, you get rid of them. And then you keep it going right? And then once you start establishing those customers, then you're doing the referral leads, right, you pick up from your customer, you deliver to theirs, and then you kind of build that clientele that way. Yeah. And then and then you've got to manage your book of business on a daily basis. But then you also need to find more customers. And so this is where Mike's talking about the 25 to 50 constantly keeping that
Blythe Brumleve:
8:41
the deep sell is. Well two who are who weren't here at the conference to listen, Mike Michalik he made a comment earlier about you know deep selling to your already established
Warren Debiak:
8:53
customers do you have selling is huge. But you've got to keep that pipe of potentially new customers always they're always there.
Blythe Brumleve:
9:03
And so how do you manage this you have a CRM like I'm thinking of like the nightmare of managing personally. I use Excel right that's how I really know CRM
Warren Debiak:
9:17
Excel, okay. And then it's real simple. You know, you click Get rid of technology is not my thing. I'm more of the speaker and all that stuff. You're doing this and I don't even know what this is.
Blythe Brumleve:
9:29
Having conversations right, so Okay, so you vehemently agree with Mike or disagree about the 100 cold calls a day because that was his his comment is that you don't need to be making 100 cold calls a day.
Warren Debiak:
9:42
If you are already established. He is correct. If you are new into this industry, I am absolutely correct.
Blythe Brumleve:
9:51
This episode is brought to you by SPI logistics the premier freight agent and logistics network in North America. Are you currently building your freight broker? Rich's book of business and feel that your capabilities are being limited due to lack of support and access to adequate technology? At SPI logistics, we have the technology, the systems, and the back office support to help you succeed. If you're looking to take control of your financial future and build your own business, with the backing of one of the most successful logistics firms in North America, visit SPI three pl.com. To learn more. How do you get I just think about it from like, I guess the millennial lens, if a number is calling me that I do not know, I'm not picking it up. I don't care if you call me 100 times and it might be a good fit.
Warren Debiak:
10:37
They call you five, six times you never want to pick it up? No, really,
Blythe Brumleve:
10:40
I even have it on my phone. Like why? Well, I do think that there's a difference between and I have heard this from other freight agents, the selling to people during the COVID lock downs, because everybody was just on their cell phones versus in the office, it's much easier to cold call folks in the office because they have their desk phone. But on my cell phone, it's an automatic setting that I can just click ignore any unknown numbers that are not already in my database. So that's automatically turned on. And then a one step ahead of it. I even tell like my friends and family, like send me a text, don't leave me a voicemail, if you call and I don't pick up because there are like also dead spots in my house that the phone doesn't ring and I just get a notification two days later, you
Warren Debiak:
11:24
guys, this technology is a killer telling you if you don't keep up with it, I understand what you're saying, Yeah,
Blythe Brumleve:
11:34
I don't want to waste my time. And I don't want to get on a because I'm in the middle of like certain deep work and I don't want to answer the phone. For my own mothers. My own mother can't get through your damn shirt. Right, right. So that's where I think of like my personal experience. And then how does that apply to the difficulty of the job that you're talking about? Making those somebody
Warren Debiak:
11:57
wants? Let's say this, you've talked to them once. Now you're more likely to answer the phone next time if you liked them or did not like them, correct?
Blythe Brumleve:
12:05
Yes, as long as I'm not doing something or I'm maybe I genuinely liked the person, but I'm busy and I can't talk right
Warren Debiak:
12:10
now. But you'll somehow get back to him. Maybe possibly, right,
Blythe Brumleve:
12:13
they left a good voicemail. They left a voicemail that says what they're calling about and not just hey, this is me XYZ. Give me a call back. Tell me why you called
Warren Debiak:
12:23
Oh my gosh. My feelings be hurt so much if I really knew you. liked me. They know.
Blythe Brumleve:
12:33
My best friend does not bother calling.
Warren Debiak:
12:35
Do this in real life. You call everybody back you always do.
Blythe Brumleve:
12:40
That's what my dad says to me. But I do not. I do not listen, because it's it's spam calls that don't stop. It's political. Anytime there's a it feels like there's an election every two months in my state. So I'm getting all of those text messages and calls to I think,
Warren Debiak:
12:58
blow 30 mid 30 Oh,
Blythe Brumleve:
13:02
I'm almost 40 I'll be January. So still okay. But you're never
Warren Debiak:
13:05
the end of this stuff. Like this is crazy. This world is changing so much. Which is why
Blythe Brumleve:
13:10
I'm a big proponent of social media. I gave a talk earlier, which was great, by the way, about LinkedIn and
Warren Debiak:
13:18
my eyes like, oh my god, what am I? What am I not doing, but that's where
Blythe Brumleve:
13:23
that's where I would push back against the cold calling because you can turn a cold call into a warm call. If you have a digital relationship established with them on social media first,
Warren Debiak:
13:34
I agree with you 100%. I think there's many ways of doing it. Right? It's
Blythe Brumleve:
13:39
always it's gonna Yes.
Warren Debiak:
13:42
Like the whole media way, could take a week or so. Right. But the cold calls instead. It just depends on how you're looking to do it. You know what I mean? Media way, I think it'd be easier. But I'm looking to grind it out. Now. What about both I need now? Yeah, both would be fantastic. Right? You'd be doubling up both pipelines. But like I told you Instagram, like I you know, are you it was LinkedIn I'm looking at, I'm like, Holy shit, this is amazing. Now we're gonna do all this. And that's so so can I hire that I'm thinking, who can I hire? Now, I liked that
Blythe Brumleve:
14:22
you brought that up, because there are people who exist that will take conversations that you've had. So say, for example, we have this conversation, and it gets transcribed. You could take that transcription and send it to an assistant or a VA or you know, a ghost writer, and they can take your quotes that you've said, and write LinkedIn posts about it. Wow. And just paraphrase exactly what you said. And that's how a lot of executives that don't have the time to do social media posting. So they'll have a ghostwriter. Create posts based on their own words. So it still sounds like them, but then they're are the ones, you know, the executive is the one in line at the bank or in line at the grocery store, they have 15 minutes, they're going to check their phone. And then they'll be the ones responding to comments, responding to messages, things like that. And so the posting and the thought process, and that kind of work is done. It's outsourced, but it's still using everything you've said, it's coming from you. And then you can just work on the relationship building after the post is live.
Warren Debiak:
15:26
So I think the problem is here. I'm thinking, Oh, my God, it's so much work. What I need to be thinking is, who can I get to do it for me?
Blythe Brumleve:
15:33
Yes, based on what you've already said, right? That's where I think a lot of folks missed the boat on is that they just hire a social media agency. And the social media agency doesn't know what the hell to post on your regard if you're not already making content if they don't have something to go off of. So these social media agencies then turn into like, Happy Valentine's Day from XYZ company and nobody cares. But if you take some of the industry news that we've talked about earlier, during a lot of these sessions, maybe if you have a conversation that you had with a customer, and you recorded it on Zoom, you could take that conversation, send it to a ghostwriter. Obviously, don't use the personal information of the person you spoke to. But they can take what you've said, your own words, and turn those into social media posts. And that's where I think a lot of folks are missing out. Yes. And it's an easy win for everybody involved, saves you time saves you money, and you still get the network effect. I don't know why I did I sell you on this. I feel like
Warren Debiak:
16:34
my talk. You just sold me like a bunch of stuff I didn't get. Well, I shouldn't say I'm not an easy sell.
Blythe Brumleve:
16:46
So what is I guess what has been the biggest barrier for you not to be on a platform like LinkedIn?
Warren Debiak:
16:52
Is the timing. Like, I don't know anything about it. You know, I know enough about it, but not how to go after certain industries and so forth. I'm inundated with business stuff all day long. Right. And that's the issue. Like, I just don't have time to think about how else can I get out there market? I don't have a website. Right? I got a LinkedIn profile, but it's mediocre.
Blythe Brumleve:
17:15
You got to do the facelift. Yeah, did a facelift on it when I'm sitting on
Warren Debiak:
17:19
the beach, or whatever. That's me, you know, I think. And yeah,
Blythe Brumleve:
17:26
so there's a couple of different ways that I feel like this is probably evolving, but it's a conversation. So I'm gonna roll with it. So there's a couple of different ways that you could handle it if you're you and you know, maybe other people are experiencing the same thing is you can do it two ways you can outsource it, or you can batch it to say like on a Sunday, you have a couple hours to spare, which most of us don't. But you have a Sunday, you could write out your share good news, your email newsletter, the same communications that you're already sending to your customers, just compile those, and then write out a bunch of posts in a Google document. That's what I'll do several different posts, line item, break it out, break up each one. And then that way, you have a document that you can go to when you're like,
Unknown:
18:09
I've got to talk about something I don't want to talk about. Let me go to
Blythe Brumleve:
18:13
my document. And then it's you can just pull right from there. So I call the lingo library document, where you're writing down the questions that your customers are asking you during the week. The responses that you're sending out to your your customers, or your prospects are really driven
Warren Debiak:
18:30
all these ideas. In literally I keep saying to myself, I don't want to do that. I don't want to do any of that. That is you're exactly right. That's why I need to get someone Yes, do it. So then I don't want to do that stuff. But with the
Blythe Brumleve:
18:45
technology behind that we now have that we can all take advantage of you can take those transcriptions, you could take this episode, and you could send it off to a writer. They write it for you they paraphrase exactly
Warren Debiak:
18:57
what he says. Thanks very good.
Blythe Brumleve:
18:59
I wish I had like a company, I need to probably add in a company that could pitch it's like a really good company to do this for but there are several like, the good thing about marketing and logistics now is that since 2020, there's been an explosion as far as like content creators in the space. And when I say explosion, I mean like 40 people are now making content within the space, but it was barely anyone. Yeah. So but now we also have marketing agencies that are sprucing up that are basically sprucing up the messaging so it's not just a marketing agency that's coming in and they do nothing about freight
Warren Debiak:
19:33
a lot of stuff has moved towards the media since COVID. Stuff like it's like really taken off and I need to get on it. I need to get on that train. And the way
Blythe Brumleve:
19:43
that you could do it um say is batching outsourcing or just spending you know the first 30 minutes of your day instead of diving into email, check out your your LinkedIn feed, who's talking about what and then you can either comment, engage, do whatever you want hire
Warren Debiak:
19:58
Yeah, hire somebody to do
Blythe Brumleve:
20:00
Then you could do that as well. Yeah. But the easy way to do that is to really take a conversation like this, transcribe it, send it to them, and let them handle it and and then you can handle the fun part of engaging with that customer replying back to them, you know, maybe having a future meeting with them. If those posts go, Well, I'll let you know there's 100 different ways that you can handle it. But it's just getting the ball rolling with just a facelift on your profile. First, treat the profile like a website and then am I am I this is probably like overwhelming. This. Honestly, I'm thinking
Warren Debiak:
20:38
about this, the podcast, I'm watching you. I'm thinking about Oh, my God, I got so much to do you know what the media is? Oh, yeah,
Blythe Brumleve:
20:47
it's just, and I treat it like what I had to say about how do you eat an elephant one bite at a time? Yeah, start small, make the profile over? And
Warren Debiak:
20:56
that is gonna make that initial step. Yes. Right, get it started.
Blythe Brumleve:
20:59
And then that way, if you just do the URL, if you just make over the profile, you don't have to do any posting, you don't do any liking or commenting. But during your cold outreach during your cold calling,
Warren Debiak:
21:09
hey, I'm gonna send you or hey, check out my, or hey, right?
Blythe Brumleve:
21:13
Well, it's just, it's an extra level of verification that this person is not a spammer? Or is not a double broker
Warren Debiak:
21:23
link profile on your email signature. Yes, hey, check out my link profile. Exactly. And that is not who we are, if I know what I do,
Blythe Brumleve:
21:30
and you're reducing the level of okay, is this person legit? Is this person real? You're reducing that those level of risk questions? So we talked, you know, earlier about risky sounds?
Warren Debiak:
21:42
Really, right. So here, yes. And so that's
Blythe Brumleve:
21:45
where I, you know, you don't even I wouldn't even worry about posting until you make over the profile, and then that just use that as your leverage for now. And then once you, you know, kind of interact with them. If you've ever do it two
Warren Debiak:
21:59
years from now, I'm gonna be showing you.
Blythe Brumleve:
22:04
It might be too late by that. Okay, so I guess back to the real interview,
Warren Debiak:
22:10
already know where we are, right.
Blythe Brumleve:
22:13
So what else, I guess within your freight agent business, do you think would be important for other potential freight agents to know like, if you weren't looking not to say you are looking for a new partnership? But if you were, what were what would those things?
Warren Debiak:
22:28
Well, I can tell you what I struggle with right now. What I am struggling with where I am now, is I'm trying to expand. But I have a little bit of an issue of letting go with control a little bit because I've put my heart and soul into this. It's your baby. Yeah. And I say I need someone that can do really well on focusing to the growing portion, bringing on new agents or people that the interviewing process is going to be great at this so that I can continue doing what I'm doing, or I need to transition, let someone that I can trust run it. And then I can focus on that port. Does that make sense? Yes. Okay.
Blythe Brumleve:
23:09
I think that's maybe a safe assumption for most business owner, but I'm
Warren Debiak:
23:12
really struggling with it. Yeah, I'm really struggling with it. I just don't know how to do it or where to go.
Blythe Brumleve:
23:17
And so it's. So I dealt with this, I worked at a magazine, and I wanted to became their Editor in Chief. And then we had a Jaguars issue come up. And I'm a huge Star Wars fan. So I wanted to write every article that was in the magazine, but as an editor, that's a terrible idea. You shouldn't do that. And my boss at the time, he told me, why don't you think of yourself as the conductor to the orchestra instead of trying to play every instrument? So I don't know if maybe that helps does but it doesn't actually maybe help with the execution.
Warren Debiak:
23:51
I love the concept. executing it is the tough
Blythe Brumleve:
23:55
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Warren Debiak:
25:11
really passionate person? Okay, so there's been a long weekend for me losing, my brain is actually working. It's I'm pretty Intune and very passionate stuff and like, I had an agent wasn't going so well just wasn't for them. They moved on, I brought in a family member, which by the way, don't ever do that. And, you know, so that was kind of brutal a little bit. And so now I'm back to square one. Back to square one. Yeah. Well, two times already.
Blythe Brumleve:
25:41
Do you have your like processes? Like all mapped out? No, that would help a ton?
Unknown:
25:47
I'm sure it would. But it
Blythe Brumleve:
25:49
also helps with execution. I just went through this whole thing. And process mapping is fun. But not really. So yeah, I feel your pain on that
Warren Debiak:
26:00
I definitely have some areas where I've got to improve in order to to get the process really rolling.
Blythe Brumleve:
26:06
How are you? Do you document your processes at all?
Warren Debiak:
26:09
As far as which portions like
Blythe Brumleve:
26:11
all of it? Like, if you were to hire somebody right now to start making cold calls? Yes. What would you what would they do?
Warren Debiak:
26:19
I would hand them a sheet. And I would inform them how to do it. I've got the Excel, this is how I do it. I would train them, show them. And then say, Hey, here's my presentation, learn this thing, and then make it your own is how I would do it.
Blythe Brumleve:
26:34
And so then do you process Matt, for all the other aspects of work? So adding to your to do list? Yes,
Warren Debiak:
26:44
we do. Okay, so we first when they start out, I teach them about what it's like to work with carriers, how to call them. So on a daily basis, they're going to be calling them for a month or so. So they get familiar with talking with these truckers, then they're going to be reaching out and they're going to be calling to make sure that the customers are okay. That is the second process. So first, you learn how to talk to the truckers. Now you kind of know what you're talking about. Right? So therefore you can speak to the customers. So when they start talking about problems, you can relate to what the truckers are dealing with.
Unknown:
27:13
And then sounds like you have some important processes mapped out. I do I've
Warren Debiak:
27:16
got it in there. It's just the it's the how do I bring them on to do it the way that I need them to do it.
Blythe Brumleve:
27:23
That's where I start. And they're the reasoning behind different decisions. Because I'm assuming like, yes, you can freelance for a little bit. But there's dangers in that freelancing as well, because you haven't experienced this particular problem that happens when you freelance, right?
Warren Debiak:
27:39
Because this is it's a very fast paced business. And it's not you know, like, hey, every time it's this way, it's Hey, this has happened, you need to adjust quick, and you need to get creative sometimes, like real fast, you know,
Blythe Brumleve:
27:53
so I guess it how are you approaching? Maybe the rest of this year? What does what does your outreach process look like? Are you you know, marketing yourself to any new customers? I mean, probably all of the above and market like
Warren Debiak:
28:07
to be honest with you. Okay. It was so brutal with the new employees wore me out. And so I'm just gonna relax just for a little bit. Gonna regroup. You know, I think that that's what I'm gonna do. I feel
Blythe Brumleve:
28:17
like that's a smart play, because then it'll allow you to get your bearings straight. Yes.
Warren Debiak:
28:21
And like the COVID thing, it went from boom to skyrocket with business. And I am a little wore out. Yeah, so I am gonna let regroup a little bit right now. It is real. Yeah, it is. It really is. And, yeah, yeah, it really is.
Blythe Brumleve:
28:35
It's definitely one of those things where if you've, if you feel like you're already burnt out, if you feel like you need a break, you're probably well past the type of like,
Warren Debiak:
28:45
I'm about a year and a half when I do the break. So this year, I'm just going to maintain, I'm going to regroup and rethink, put in some new goals, and then try to execute a mixture. And I
Blythe Brumleve:
28:57
think that that's a really great place to sort of in the conversation because we can learn so many things that you know the rendezvous. It's like we're here right now, talking about LinkedIn, what's working for you what's working for me, all of those good things. But ultimately, you have to implement them and you have to execute.
Unknown:
29:14
Thank you.
Blythe Brumleve:
29:19
I hope you enjoyed this episode of everything is logistics, a podcast for the thinkers in freight, telling the stories behind how your favorite stuff and people get from point A to B. If you liked this episode, do me a favor and sign up for our newsletter. I know what you're probably thinking, oh God, another newsletter. But it's the easiest way to stay updated when new episodes are released. Plus, we drop a lot of gems in that email to help the one person marketing team and folks like yourself who are probably wearing a lot of hats at work in order to help you navigate this digital world. A little bit easier. You can find that email signup link along with our socials in past episodes over at everything is logistics.com And until next time, I'm Blake and go Jags