People value and are willing to pay more for genuine service provided by humans, highlighting the importance of authentic interactions in business.

Garrett Allen, the co-founder of LoadPartner, explains that companies that combine human touch with AI enhancements will likely achieve the highest levels of success by delivering superior customer experiences.

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.