The Math of Logistics Marketing with Kara Brown
Episode Transcript

In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage – a marketing logistics agency – to dive deep into why it’s important for marketers to know their math. 


00:04:27 Use data to measure ROI.

00:06:20 Invest in marketing technology.

00:12:37 Track interested buyers quickly.

00:19:26 Try new things to succeed.

00:23:48 Post regularly and engage.

00:32:29 Don’t take cold calls lightly.

00:39:03 Track funnel metrics closely.

00:41:31 Marketing: Prove the Math.

00:46:43 Outsource and strategize.



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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.