The World of E-Commerce and Fulfillment with GEODIS e-Logistics
Episode Transcript

On this episode of Everything is Logistics, host Blythe Brumleve welcomes Reed Loeffel, manager of merchant acquisition and strategy at GEODIS e-Logistics, to discuss the world of e-commerce and fulfillment. Blythe and Reed reminisce about meeting at the Manifest logistics conference and discuss the infamous GEODIS puppy lounge sponsorship that garnered lots of attention.

The conversation touches on the latest trends in e-commerce, the challenges of fulfillment in a fast-paced industry, and how e-commerce companies can optimize their supply chain networks.



The listener will learn about GEODIS eLogistics, a logistics company that offers end-to-end services for e-commerce brands, including packaging, fulfillment, and delivery.

The episode discusses the company’s use of robotic systems, the importance of building a strong website, and the challenges of managing returns and inventory levels during COVID. The guest speaker shares their expertise in e-commerce logistics, including insights on trends, challenges, and best practices, and the potential impact of AI on jobs in the marketing industry.


[00:00:25] Geodes eLogistics and e-commerce.

[00:06:13] E-commerce fulfillment and delivery.

[00:07:33] International Fulfillment Department.

[00:11:22] Robotics in e-commerce.

[00:15:54] Robotics in warehouse operations.

[00:19:02] E-logistics and customer experience.

[00:21:30] E-Logistics and Warehousing.

[00:25:14] When to reach out to 3PL.

[00:29:00] My e-Logistics Portal.

[00:33:11] Reverse logistics solutions.

[00:36:18] Returns as customer retention.

[00:40:03] Launching a new product.

[00:44:42] Opportunities for e-com brands.

[00:48:35] E-commerce logistics expertise.

[00:51:23] AI as a tool in marketing.

[00:54:21] Puppy video and show notes.



Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program.

Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.



Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode.

Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube

Show Transcript

See full episode transcriptTranscript is autogenerated by AI

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.