In this episode we’re talking with Jennie Malafarina, CEO of Virago Marketing on the common pitfalls companies make with freight marketing, including failing to research their target market, using overused stock imagery, and neglecting to embrace new channels like podcasting. Malafarina stresses the importance of building a personal brand and shares insights into creating a strategic revenue generation plan.
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A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch, and we’re telling the stories behind how your favorite stuff (and people!) get from point A to B. Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry. Rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
Sponsored by SPI Logistics—the premier freight agent program in the country. See our freight agent guide for our interview series with actual agents on how they made the jump to SPI→https://go.everythingislogistics.com/SPI
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Hear our conversation with Tai’s CEO on how the onboarding process works and more frequently asked questions→https://go.everythingislogistics.com/tai-overview
Follow the Podcast→ https://everythingislogistics.buzzsprout.com/
Everything is Logistics website→ https://everythingislogistics.com/
Everything is Logistics newsletter→ https://everythingislogistics.com/newsletter/
Digital Dispatch website→ https://digitaldispatch.io
Blythe’s LinkedIn→ https://www.linkedin.com/in/blythebrum/
#blythebrumleve #everythingislogistics #logistics #supplychain #freight #trucking #b2bmarketing #freighttech #freightagent #digitaldispatch
