The average cost to onboard a new driver costs around $90,000. And that cost is before you even calculate what you spent on recruiting efforts!
In this video, we’re going to break down the ways you can measure your recruiting efforts using data from your own company website with marketing tips and tricks that I use for all of my enterprise-level clients.
RESOURCES MENTIONED:
Digital Dispatch’s Marketing+Website services→https://digitaldispatch.io/
Freight School Playbook→https://freightschoolplaybook.com/
LINKS MENTIONED:
How to set up Google Analytics→https://blog.hootsuite.com/how-to-set-up-google-analytics/
Setting up Google Filters→https://www.seerinteractive.com/blog/google-analytics-view-filters/
Oribi Analytics (for easier goal/event set up + advanced reporting)→http://oribi.io/signup?oribiref=1085
*this is an affiliate link; meaning if you sign up for their services, I’d receive a small commission for referring you.
Digital Dispatch Job Board Sample→https://demo.digitaldispatch.io/jobs/
ABOUT DIGITAL DISPATCH
Founded in 2018, Digital Dispatch creates web and marketing solutions for growing companies in the logistics and transportation industry.
Company owner and host Blythe Brumleve spent more than a decade in the transportation and logistics industry; handling the digital media for several companies in the industry before venturing off on her own. In addition to this, she worked her off-hours in broadcasting and blogging—giving her a unique perspective on marketing that works. Since the company’s launch, she’s been invited as a speaker appearing at conferences such as Freightwaves Live where some of the top minds from within the industry meet and collaborate.
Whether you have three employees or 300, Digital Dispatch has streamlined solutions to your digital media and marketing problems.
Freight School Playbook membership→https://freightschoolplaybook.com/
Carriers→https://digitaldispatch.io/carriers/
3PLs//Brokers→https://digitaldispatch.io/3pl-broker/
Service Providers→https://digitaldispatch.io/service-providers/
Digital Dispatch website→ https://digitaldispatch.io
Instagram→ https://instagram.com/digidispatch
Blythe’s LinkedIn→ https://www.linkedin.com/in/blythebrum/
Blythe’s podcast→http://blythebrum.buzzsprout.com/
#truckdrivers #driverrecruiting #employeerecruiting #driverretention #marketingtips
