In this Freight Friends segment, Blythe Brumleve and Grace Sharkey spotlight standout freight marketing campaigns and the businesses driving change in logistics.
Grace highlights Triumph’s Load Pay campaign featuring Mike Rowe, breaking down why its mix of authentic driver voices, diverse representation, and influencer strategy makes it so effective. Blythe then shares how Import Yeti uses creative direct mail, data-driven storytelling, and clever product integration to win over prospects while proving that case studies still have power when done right.
Key Takeaways:
• Load Pay connects with drivers through trusted voices and authentic testimonials.
• Diversity in marketing includes age and experience, not just demographics.
• Import Yeti uses creative outreach like branded shipping container packages and product traceability.
• Strategic case studies and targeted campaigns outperform generic marketing in freight.
If you are in freight or logistics marketing, this conversation offers fresh ideas and proven tactics worth stealing.
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A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch, and we’re telling the stories behind how your favorite stuff (and people!) get from point A to B. Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry. Rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
Sponsored by SPI Logistics—the premier freight agent program in the country. See our freight agent guide for our interview series with actual agents on how they made the jump to SPI→https://go.everythingislogistics.com/SPI
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