In this episode of Everything is Logistics, Blythe speaks with Holly LaBoda from Logistics Luminaries Live! They explore the challenges of implementing CRM systems in logistics companies and strategies for encouraging adoption among seasoned salespeople. Holly offers advice on creating a balanced sales team with both “hunters” and “farmers,” and discusses the importance of aligning […]

Freight Marketing Tip: Use your website to reduce phone calls by putting your face on camera to answer questions, which establishes trust and credibility. Additionally, make your website a one-stop shop with a well-set sales process and utilize social media and email to spread your brand message effectively.

Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe are talking about space logistics, NASA, and food fraud, as well as Grace’s experience attending a recent Samsara conference where asset tracking was the highlight of the event. —————– A podcast for the thinkers in freight. Everything is […]

Many 3PLs operate as faceless brands, but Dave Gulas’ consistent online presence through videos and interviews makes him a familiar and trustworthy figure. This visibility has been crucial in winning more business, as clients see he is approachable, transparent, and readily available. #shorts

One day, Dave Gulas, President & Co-Founder of EZDC 3PL, decided to start a podcast to share valuable conversations publicly. With support from his team and an immediate offer from Matt Fain of PopCapacity to be the first guest, Dave began recording interviews over Zoom, learning the process as he went. #shorts

In this episode of Everything is Logistics, Blythe speaks with Chris Jolly, aka The Freight Coach. They discuss Jolly’s motivation to become an entrepreneur after feeling unfulfilled in the corporate world. He shares his mindset shift from chasing vanity metrics to focusing on creating genuine impact. Jolly also reflects on the challenges of changing people’s […]

Where should you focus your social media efforts in freight? Jennie Malafarina, CEO of Virago Marketing, suggests focusing your efforts on platforms where your audience is, such as Facebook for owner-operators. She adds that quick, eye-catching videos like 30-second reels from podcasts can deliver quick value and capture attention effectively. #shorts

In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies. Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging. She shares […]