Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving–but growing.
That’s why we’re excited to have Eileen Curran, Odyssey’s VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company’s global initiatives. Whether you’re a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy.
Links & resources
- Eileen Curran on LinkedIn: https://www.linkedin.com/in/emcurran/
- Odyssey Logistics on LinkedIn: https://www.linkedin.com/company/odyssey-logistics-technology/
- Odyssey Logistics: https://www.odysseylogistics.com/
- Blythe on LinkedIn: https://www.linkedin.com/in/blythebrum/
- Everything is Logistics on YouTube: https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g
- Everything is Logistics on TikTok: https://www.tiktok.com/@everythingislogistics
Related episodes
- How the Top 3PLs Treat Digital Marketing
- The Biggest Marketing Challenges in Freight
- Must-Have Tools for One-Person Marketing Teams
- ITS Logistics Patrick McFarland on the TMSA and Evolving in Marketing
- Maritime Marketing with Spire’s Kevin Naakao
Presented by SPI Logistics
SPI Logistics has been a Day 1 supporter of this podcast which is why we’re proud to promote them in every episode. During that time, we’ve gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
