How WeatherOptics Can Help Trucking Plan Better Routes

In this episode, we have invited Scott Pecoriello, founder and CEO of WeatherOptics, a weather intelligence company founded on the premise that weather forecasts alone do not give value but impact forecasts that influence decision-making. He has led the initiative to integrate consumer, corporate, utility, and weather data to rethink how WeatherOptics can improve business perspectives on the weather. 

In today’s episode, Scott discusses how you can use their platform to improve logistics and transform how organizations think about and react to the weather.

Weather Optics


WeatherOptics is a weather intelligence firm that provides weather forecasts to supply chain and logistics organizations. They combine meteorological data with supply chain data to produce insights that allow logistics teams to take control of their operations before disruptive weather strikes.

How Scott Started


Scott has always been captivated by the weather and new business ventures. During his college years, his interest in weather led him to discover an industry where many people were affected but had no control over how to deal with the weather.

Weather Conditions With Transportation 


WeatherOptics use weather computer predicting models that are adjusted and optimized for accuracy, which is critical because it affects pricing points and anticipated ETA for shipments. Scott and his team typically concentrate on larger-scale catastrophes, such as hurricanes and snowstorms, and their effects on warehouse facilities, supply chain management, and logistics.

Who is WeatherOptics For


Weather optics’ key clients include shippers, carriers, and asset space. When shipping food or critical commodities across the country or the globe, it is critical to track whether or not delays are likely, the best or fastest route for logistics to take, the temperature threshold index, and keep them in check. 


WeatherOptics primarily serves clients in North America and Europe. On the other hand, Scott is ecstatic with his recent endeavor to produce and deliver global data.

Capturing Weather Data


Scott collects weather data using various technologies, including dashboards and space-based weather monitors.

You can check out Scott on or follow him directly on his socials:

Twitter | LinkedIn



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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.