SPEAKER_00
0:37
Welcome
into
another
episode
of
Everything
is
Logistics,
a
podcast
for
the
thinkers
in
Freight.
We
are
proudly
presented
by
SPI
Logistics,
and
I
am
your
host,
Blythe
Brumleave.
And
in
this
episode,
I'm
going
to
be
talking
about
the
logistics
of
football
season
because
it
turns
out
the
logistics
of
getting
a
football
team
to
begin
with
has
a
lot
to
do
with
global
trade.
You
see,
in
our
Jaxport
video
that
we
posted
probably
about
a
year
ago,
I'll
link
to
it
in
the
show
notes.
Trade
was
established
in
Northeast
Florida
region
as
early
as
the
1500s.
Yes,
that
is
a
real
stat.
Northeast
Florida
trade
was
established
around
the
1500s.
It
makes
Jaxport
one
of
the
oldest
ports
in
the
entire
country.
Go
look
it
up.
I'll
link
to
it
in
the
show
notes
just
so
you
can
fact
check
me.
But
yes,
that
is
a
real
uh
stat.
Um,
but
it
was
because
of
this
trade
activity
that
led
to
the
official
establishment
of
what
we
know
as
Jacksport
being
formed.
This
was
done
in
the
60s,
and
so
that
would
make
for
the
eventual
case
for
the
city
to
be
awarded
an
NFL
team
with
the
Jacksonville
Jaguars
in
1995.
So
took
a
little
while,
1500s
to
uh
1995,
but
City
of
Jacksonville
made
it
happen.
And
this
is
what
happens
when
a
city
is
formed
in
a
trade
hub,
that
a
trade
hub
can
lead
to
more
economic
opportunity,
as
such
as
being
one
of
those
32
teams
that
are
awarded
an
NFL
team,
or
one
of
those
32
cities
that
are
awarded
an
NFL
team.
But
what
happens
after
a
city
gets
a
team?
How
does
the
logistics
of
game
day
or
an
entire
football
season
work?
What
about
if
your
team
does
the
imaginable
and
wins
a
championship
or
the
unthinkable
and
loses?
What
happens
to
all
of
that
merchandise?
So
in
this
episode,
we're
going
to
be
covering
it
all
by
collecting
previous
segments
of
older
episodes
to
kind
of
put
them
all
together
in
one
nice
package
so
you
can
go
into
football
season
knowing
way
more
than
all
of
your
friends
when
it
comes
to
football
season
trivia,
maybe
even
win
you
a
couple
different
trivia
contests,
or
you
know,
play
one
of
those
games
where
a
did
you
know
fact
at
one
of
your
future
watch
parties.
Anyways,
everybody
can
know
player
stats
and
things
like
that.
I
just
think
that
this
is
really
interesting
to
be
able
to
tie
football
and
economic
prosperity
and
logistics
all
together
in
one.
So
in
this
episode,
we're
gonna
be
pulling
together
three
clips.
And
the
first
one
is
going
to
be
the
logistics
of
getting
a
football
team.
And
in
the
next
clip,
we're
gonna
be
talking
about
the
logistics
of
the
NFL
season.
So
uh
game
day
operations,
traveling
to
London,
things
like
that.
And
then
we're
gonna
end
it
with
the
logistics
of
championship
merchandise,
both
for
the
winners
and
for
the
losers.
So
hope
y'all
enjoy
this
kickoff
to
football
season.
Want
to
talk
about
the
logistics
of
getting
a
football
team.
And
for
me,
I
was
I
was
nine
years
old
when
we
got
the
Jaguars.
And
so
I
know,
you
know,
I
have
a
pretty
good
memory
of
what
happened
after
the
city
was
awarded
the
team.
But
the
how
it
happened
to
get
the
football
team
to
begin
with
was
something
that
I
wanted
to
talk
about
today
because
it
was
one
that
I
think,
you
know,
a
lot
of
different
decisions
um
went
into
this.
A
lot
of
different
chess
pieces
were
involved
in
this
process.
And
it's
really
a
sort
of
a
fascinating
deep
dive
into
what
it
takes
to
get
an
NFL
team
to
a
city.
Because
especially
for,
you
know,
a
small
market
like
Jacksonville,
you
have
a
group
of
people
that
have
spent
decades,
decades
trying
to
get
a
team
to
town.
A
lot
of
people
think
it
was
a
fly-by-night
decision
by
the
NFL
in
order
to
award
an
NFL
team
to
the
city
of
Jacksonville,
but
it
was
not.
It
was
years
and
years
of
relationship
building
of
between
a
particular
group
within
the
Jacksonville
community.
And
it
took
a
lot
of,
you
know,
inferiority
complexes,
feeling
like
the
NFL
is
absolutely
going
to
say
no
to
us,
also
dealing
with
outsiders,
telling
you,
trying
to
reaffirm
those
same
fears
that
you
have
about
yourself,
but
then
also,
you
know,
having
that
confidence
to
say,
no,
we
actually
can
do
this
because
we
have
a
history
of
doing
it.
And
so
let's
talk
about
what
that
process
looks
like.
Because
you
can't
just
call
up
the
NFL
and
say,
hey,
I
want
a
team,
because
otherwise
every
city
in
the
country
would
be
doing
that
and
likely,
probably
has
tried
at
some
point.
So
as
a
city,
you
almost
have
to,
and
this
is
based
on
the
video
that
I
was
watching.
It's
called
Destiny.
Um,
it's
about
the
Jacksonville
Jaguars
and
how
the
city
landed
the
team.
It's
over
on
YouTube.
I
have
it
linked
in
the
show
notes.
It's
a
fabulous,
it's
about
an
hour-long
documentary
about
that
process.
And
so
a
lot
of
these
video
clips
that
you're
gonna
see
today
come
from
that.
And
it
if
we
set
sort
of
the
ground
level,
the
ground
level
was
really
about
mayor
uh
Jake
Godbold.
He
was
the
facilitator.
He
had
this
grand
vision
of
bringing
a
team
to
Jacksonville.
And
so
you
kind
of
have
to
have
this
come
to
Jesus
moment
where
you
say,
okay,
well,
where
do
I
want
to
go?
Where
do
I
want
to
take
this
city?
But
also
where
have
we
been?
So
back
in
the
late
70s
and
the
early
80s,
Jacks
was
really
looking
for
an
identity.
There
were
no
pro
sports
team,
but
we
did
host
the
Gator
Bowl.
We
have
hosted
the
Gator
Bowl,
which
is
the
annual
matchup
between
the
Florida
Gators
and
the
Georgia
Bulldogs.
So
we've
hosted
that
game
every
year
since
1933,
almost
every
year
since
1933.
There
were
a
couple
of
years
in
there
as,
you
know,
the
stadium
is
getting,
you
know,
uh
redeveloped
or,
you
know,
a
new
stadium
is
being
constructed.
Those
were
the
few
years
that
we
did
not
host
the
Florida
Georgia
game.
But
we
also
had
a
USFL
stint
in
1984,
where
the
briefly
the
USFL
was
uh
a
thing
in
the
United
States,
not
anymore,
but
we
did
have
a
USFL
team.
So
that
was
really
laying
the
ground
level
in
order
to
be
able
to
say,
hey,
we
have
a
football
culture
here
in
town.
We're
ready
for
that
next
step
of
getting
an
NFL
team
here.
So
then
the
city
of
Jacksonville,
what
they
started
doing
is
they
started
flirting
with
other
teams.
One
of
those
teams,
Baltimore,
now
the
Indianapolis
Colts,
they
were
once
the
Baltimore
Colts,
in
1979,
50,000
Jacks
residents
showed
up
to
the
Gator
Bowl
to
greet
Bob
Ursay,
who
was
considering
leaving
Baltimore.
So
Jaguars
were
old,
or
that
Jacksonville
was
old,
uh
was
actively
flirting
with
other
teams
to
try
to
get
them
to
bring
their
team
to
our
city.
Bob
Ursay
actually
famously
landed
a
helicopter
in
the
middle
of
the
once
Gator
Bowl
where
all
of
those
50,000
fans
were
at,
which
is
really
sort
of
uh
interesting
to
see
fans
holding
up
signs
that's
saying
Jack's
once
the
Colts,
which
is
now,
you
know,
present-day
division
rival
of
the
Jaguars,
but
they
once
tried
to
steal
away
the
Baltimore
Colts.
The
Colts
would,
of
course,
you
know,
pack
up
in
the
middle
of
the
night
and
controversially
leave
to
go
over
to
Indianapolis.
Ultimately,
that
is
where
they
have
been
ever
since.
There
is
another
team
that
we've
tried
to
woo
away,
and
a
lot
of
the
Titans
fans
don't
know
this,
but
Jacks
also
tried
to
woo
away
the
Houston
Oilers.
The
Houston
Oilers
would
eventually
move
to
Nashville
and
become
the
Tennessee
Titans
and
eventually
become
the
arch
rival
of
the
Jaguars.
There
are
a
lot
of
uh
Freightways
production
staff
that
are
hating
the
show
today
because
they
are
all
located
in
Tennessee.
And
so
they
are
Jaguars
or
they
are
not
Jaguars
fans,
they
are
Jaguars
haters,
but
not
as
much,
I
think,
as
Jaguars
hate
Titans
fans.
I
think
it's
kind
of
one-sided
with
how
many
Jaguars
fans
actively
hate
the
Titans
fans.
And
we're
not
going
to
go
into
those
reasons
today
because
I
would
need
like
two
hours
in
order
to
discuss
that
topic.
As
the
production
team
is
actually
buzzing
in
my
ear
saying
a
go
Titans.
But
I
think
it's
also
kind
of
ironic
that
the
Jacksonville
spent
so
long
trying
to
get
or
spent
years
flirting
with
other
cities
to
get
them
to
bring
their
team
here.
And
then
now,
present
day,
the
past
I
would
say
probably
10
to
15
years,
uh
other
cities
have
actively
tried
to
pull
the
Jaguars
away,
looking
at
you,
LA
and
London.
So,
no,
Jaguars
aren't
going
anywhere.
Let's
fingers
crossed.
But
ultimately,
you
know,
in
this
particular
situation,
Jake
Godbold
and
his
team
were
doing
was
about
building
relationships
because
all
of
that
that
I
just
told
you
happened
in
the
late
70s
and
80s.
And
so
in
1991,
the
NFL
decided
to
add
two
teams
to
the
current
28
team
list,
bringing
the
total
to
30
teams.
So
five
cities
were
invited
to
participate
in
the
expansion
of
the
NFL.
So
it
was
Baltimore,
Carolina,
Jacksonville,
Memphis,
and
St.
Louis.
And
so
what
happens
next
is
that
the
city
of
Jacksonville
forms
an
official
group.
So
they
have
to
form
this
official
group
called
Touchdown
Jacks
in
order
to
be
the
liaison
to
bring
that
team
and
set
up
all
of
the
negotiations
that
has
to
happen
from,
you
know,
the
ultimate
decision
of,
hey,
you
know,
we're
going
to
give
you
a
shot
from
the
NFL
in
order
to
making
that,
you
know,
dream
come
to
fruition.
So
the
requirements
from
the
NFL
in
order
to
get
a
team
is
that
the
NFL
wants
to
deal
with
one
person.
They
want
one
representative.
They
don't
want
to
deal
with
a
group.
So
even
Touchdown
Jacks
was
formed.
They
don't
want
to
deal
with
an
entire
group.
You
have
one
owner
that
comes
to
the
owner's
meetings,
and
that's
who
they
want
to
deal
with.
That
is
the
ultimate
sort
of
point
of
contact.
So
you
have
to
have
one
point
of
contact.
And
then
they
would
also
be
an
owner
that
the
league
accepted.
So
you
can't
just
nominate
anyone.
You
have
to
nominate
somebody
that's
going
to
be
the
owner
of
the
team,
be
the
liaison,
but
then
also
be
an
owner
that
the
other
owners
would
accept
into
their
club,
into
their
exclusive
club.
Then
the
other
agree
or
the
other
requirement
that
you
had
to
do
was
a
first
class
or
new
facilities
agreement
in
place.
So
you
either
had
to
have
a
brand
new
stadium
or
you
had
to
have
an
agreement
with
the
city
and
the
taxpayers
in
order
to
fund
a
brand
new
city.
Then
you
also
had
to
pre-sell
club
seats
so
that
the
community
would
show
support.
And
so
if
you're
looking
on
the
screen
right
now,
there's
a
sign
that
says
get
your
NFL
club
seats
on
July
1st.
Your
grandchildren
will
thank
you.
And
so
now
that
the
requirements
are
already
listed,
that's
when
the
real
work
begins.
And
so
what
happened
is
that
the
you
had
to
negotiate
between
the
city
council
and
the
city
itself
in
order
to
replace
the
Gator
Bowl.
That
was,
you
know,
very,
you
know,
sort
of
uh
not
underfunded,
but
it
needed,
it
wasn't
a
first-class
facility
that
the
NFL
wanted.
Um
so
if
you
ever
watched
any
of
these
sort
of
lease
renewals
or,
you
know,
stadiums
and
other
sports
trying
to
get
a
new
stadium,
you
know
that
those
discussions
can
get
a
little
ugly.
And
uh
the
stadium
pricing
started
out
at
50
million,
but
the
price
kept
rising
because
of
all
of
the
other
teams
that
were
in
the
mix.
All
the
other
four
teams
you're
essentially
competing
with.
And
so
if
they're
gonna
make
a
$100
million
stadium,
then
you
have
to
make
a
$120
million
stadium.
So
the
prices
started
to
get
crazy,
and
you
can
probably
imagine
how
annoyed,
you
know,
the
non-football
fans
became,
especially
the
ones
on
the
city
council,
um,
which
is
an
interesting
note
because
Touchdown
Jacks
knew
about
this
annoyance,
but
instead
they
switched
their
pitch
to
saying,
okay,
let's
look
at
it
as
you
were
already
gonna
spend
50
million
on
stadium
renovations
on
the
current
stadium,
but
the
NFL
is
going
to
give
you
an
NFL
team
and
you
get
a
brand
new
stadium
for
120
million,
which
I
know
it's
a
lot
of
money,
but
if
you
think
about
it
from
that
lens,
that's
the
way
the
touchdown
jacks
pitched
it.
So
I
thought
that
that
was
interesting.
The
next
thing
that
they
had
to
do.
So
once
they
came
to
that
agreement
with
the
city
council
and
the
stadium
financing,
the
next
would
be
to
pre-sell
those
10,000
club
seats
in
10
days.
Jacksonville
had
to
do
that.
So
the
team
went
to
local
news
stations,
they
held
a
ticket
drive,
they
went
to
large
corporations
in
order
to
get
them
to
commit
to,
you
know,
500
tickets,
250
tickets.
Sort
of
an
interesting
note
here
is
that
with
a
lot
of
these
companies,
they
didn't
think
that
Jacksonville
had
a
chance
either
to
get
the
team.
And
so
they
just
said,
yeah,
we'll
get,
you
know,
put
us
down
for
500,
not
thinking
that
the
team
would
actually
come
to
Jacksonville.
So
there
was
a
lot
of
uh,
Wayne
Weaver
says
a
lot
of
tight
callers
after
the
uh
after
the
approval
was
finally
given.
So
I
thought
that
that
was
also
an
interesting
note
about
the
ticket
sale
process.
But
they
ended
up
hitting
that
goal
and
then
uh
they
actually
extended,
or
not
extended
the
goal,
but
exceeded
the
goal
of
over
10,000.
So
between
the
local
community
support,
the
local
business
support,
they
were
able
to
get
that
10,000
ticket
threshold
uh
within
10
days,
which
is
crazy
to
think
about.
Now,
after
all
of
that,
they
have
to
then
submit
all
of
that
as
an
application
in
order
to
submit
it
to
the
NFL.
They
had
one
month
to
do
this.
Let's
play
a
video
from
Tom
Wade,
who
was
in
charge
of
that.
SPEAKER_06
12:56
Tom
Wade
was
tasked
with
putting
together
a
detailed
application.
SPEAKER_02
13:01
We
sincerely
appreciate
the
league's
serious
consideration
of
Jacksonville
for
an
NFL
franchise
in
a
short
amount
of
time.
It
was
one
month.
There
were
nights
that
uh
that
uh
slept
on
the
floor
and
woke
up
and
worked
some
more.
It
was
around
the
clock.
SPEAKER_07
13:23
You
know,
you
just
don't
call
the
NFL
and
say,
hey,
you
know,
I
want
to
we
want
a
franchise.
Uh
that
may
be
the
way
it
starts.
It's
a
bit
it's
about
building
the
relationships,
about
them
taking
you
seriously,
about
them
betting
the
city.
SPEAKER_02
13:38
One
of
the
major
points
was
that
the
NFL
was
really
formed
in
the
days
when
the
Rust
Belt
was
uh
was
healthier,
and
so
uh
the
Southeast
was
20%
of
the
population
and
10%
of
the
team.
So
uh
one
of
the
reasons
I
think
for
having
a
team
here
is
you're
putting
uh
franchises
in
places
where
the
people
will
be,
not
where
they
have
been.
My
recollection
is
that
we
sent
one
of
the
interns
in
the
office
uh
with
the
application
to
the
airport
on
the
plane
to
hand
deliver
it
to
the
NFL.
But
it
was
finished
the
day
it
was
due.
SPEAKER_00
14:19
Now
there
was
also
a
couple
of
other
components
in
that
pitch,
which
is
like
a
promo
video
for
the
city
of
Jacksonville
itself,
sort
of
marketing
itself.
And
the
voiceover
for
that
video
was
done
by
James
Earl
Jones.
I
wish
I
could
play
it
for
you,
but
go
watch
that
original
sort
of
destiny
video,
and
you
can
hear
James
Earl
Jones.
Yes,
the
the
voice
of
Darth
Vader,
the
voice
of
Mufasa
and
Lion
King,
he's
the
narrator
of
that
promo
video.
And
he
did
this
before
he
was
Mufasa
in
Lion
King.
So
I
thought
that
that
was
also
an
interesting
note.
So
this
is
an
entire
package
that's
put
together,
it's
submitted
to
the
NFL,
and
then
it
comes
down
to
voting.
And
so
when
the
owners
are
getting
together
and
they're
voting,
a
lot
of
people
think
that
Jacksonville
and
Charlotte
were
announced
in
the
same
year.
And
they
were
announced
in
the
same
year,
but
not
at
the
same
time.
Because
after
these
ownership
meetings,
it
was
Charlotte
that
was
only
approved.
And
they
uh
the
rest
of
the
teams
were
given
an
additional
month.
A
lot
of
people
think
that
this
was
a
situation
where
they
were
the
NFL
was
trying
to
give
St.
Louis
an
additional
opportunity
to
sort
of
come
to
bat
with
a
really
good
proposal.
They
never
ended
up
doing
that.
And
of
course,
Jacksonville
was
later
awarded
the
franchise
in
uh
a
later
month
decision
day.
And
I
think
we
have
enough
time
to
play
the
announcement
video,
but
I
think
it's
really
important,
so
let's
play
it.
SPEAKER_04
16:22
This
is
a
special
edition
of
I
With
the
Flu.
SPEAKER_01
16:27
Good
afternoon.
I'm
Deborah
Gianolis
with
Rob
Sweeting.
Jacksonville,
are
you
sitting
down?
SPEAKER_04
16:32
We
have
just
learned
that
touchdown
Jacksonville
says
it
has
been
confirmed
that
Jacksonville
has
become
the
30th
NFL.
Holy
shit.
SPEAKER_01
16:39
We
just
we
need
somebody
to
pinch
us.
SPEAKER_03
16:42
Um
it's
my
pleasure
to
announce
that
the
uh
membership
has
selected
Jacksonville
as
the
30th
NFL
Club.
I
just
want
to
say,
uh,
Commissioner,
that
uh
the
decision
that
the
NFL
made
here
today
that
Jacksonville
is
certainly
going
to
make
you
proud.
SPEAKER_00
16:57
And
they
definitely
have
made
us
all
proud
because
after
27
years
of
being
awarded
the
team,
the
Jaguars
are
finally
getting
their
first
player
inducted
into
the
Hall
of
Fame
this
weekend.
Mr.
Tony
Biselli
left
tackle
for
the
Jaguars,
very
first
ever
draft
round
draft
pick
ever
in
the
team's
history.
So
it's
kind
of
all
coming
to
fruition
for
the
city
of
Jacksonville
and
the
Jaguars
and
being
able
to
put
this
accomplishment,
you
know,
on
the
pedestal
that
it
deserves
because
it
really
is
a
story
of
getting
the
Jaguars,
is
the
story
of
how
the
fan
base
and
the
players
are
today.
It
took
determination,
it
took
believing
in
the
little
guy.
And
it's
really
been
an
honor
to
sort
of
watch
this
all
unfold.
So
I
hope,
you
know,
as
we
have
the
closing
seconds,
I
hope
you
guys
all
tune
into
the
Hall
of
Fame
game
tonight
and
the
ceremonies
on
Saturday.
One
last
time,
go
jack.
All
right.
I
hope
you
enjoyed
that
segment
on
the
logistics
of
getting
a
football
team.
Now
let's
jump
into
the
segment
of
what
game
day
operations
looks
like.
What
does
the
logistics
or
planning
around
the
London
game
typically
months
in
advance
it
takes
to
plan
for
some
of
these
games?
So
let's
talk
about
it
in
the
next
segment.
Um,
so
I
found
a
bunch
of
videos
uh
online
for
courtesy
of
the
NFL
and
also
the
Chargers
um
have
put
out
a
couple
really
good
videos
too,
but
they
break
down
the
process
of
what
goes,
what
is
all
involved
with
an
NFL
game
day.
And
it
was
a
lot
more
intricate
than
I
thought
that
it
would
be.
So
I'm
gonna
go
ahead
and
start
kick
off.
Yeah,
that's
a
good
way
to
put
it.
Let's
kick
off
this
conversation
um
with
a
quote
from
one
of
the
culinary
chefs
on
NFL
Game
Day.
And
he
said
that
if
we
have
a
Sunday
game,
it
starts
on
Monday.
And
when
he
says
it,
he's
referring
to
planning
the
food
for
game
days.
And
that
is
just
simply
it's
one
piece
of
the
puzzle
when
it
comes
to
the
logistics
of
the
NFL.
And
so
while
I
was
researching
the
logistics
of
the
NFL,
not
to,
you
know,
drink
every
time
I
say
that
phrase,
but
there
were
some
surprising
factoids
that
made
me
appreciate
all
of
the
intricacies
within
the
league.
So
shout
out
to
the
NFL
YouTube
channel
and
the
chargers
for
dropping
some
great
BTS
of
what
is
going
on
in
and
around
game
day
that
we
as
fans,
when
we're
sitting
in
the
stands
or
when
we're
watching
at
home
on
TV,
we
don't
notice
these
things
that
much.
So
I
want
to
share
with
you
a
few
of
my
favorites.
So
the
first
one
is
food.
So
let's
cover
food.
That's
usually
one
of
the
most
important
parts
or
aspects
of
a
game
day.
And
for
the
logistics
of
the
food
on
NFL
Game
Day,
they
said
deliveries
are
scheduled
for
late
on
Mondays
and
all
day
on
Tuesday.
The
culinary
team
gets
started
on
Wednesdays
after
they
get
all
of
their
shipments
in,
especially
planning
for
the
club
and
the
box
seats.
Those
are
usually
the
ones
that
get
the
best
food.
The
rest
of
us
peons,
we
get
the
chicken
and
we
get
the
pizza
and
we
get
the
burgers,
which
are
they're
they're
they're
pretty
good
too,
depending
on
where
you
go
to
eat
your
food.
Um,
now
for
earlier
kickoffs
like
1
p.m.,
the
culinary
team
will
actually
start
prepping
at
3
a.m.
on
game
days.
So
they
start
planning
on
a
Wednesday
and
then
they
actually
start
prepping
the
food
at
3
a.m.
on
the
game
day
itself.
Now,
weather
also
affects
their
game
day
planning
as
far
as
food
is
concerned,
because
if
you
think
about
it,
if
it's
cold,
you
always
have
gloves
on.
So
you're
not
going
to
eat
nachos.
I
thought
that
that
was
interesting
that
that
goes
into
play
whenever
they're
they're
planning
food
on
what
to
order
and
supply
and
demand
and
all
that
good
stuff.
Now,
if
it's
hot,
water
bottles
and
ice
become
a
top
supply
need.
Now,
speaking
of
the
weather,
especially
for
stadiums
that
have
real
grass
like
Green
Bay,
Jacksonville
also
has
real
grass.
That's
one
of
our
few
W's
that
we
have
on
the
board
here,
currently
windless.
Um,
but
you
have
to
with
a
place
like
Green
Bay,
it
gets
so
cold.
And
you
have
to
manipulate
the
good
growing
conditions
year-round.
So
we're
gonna
put
a
graphic
up
that
is
actually
what
the
Green
Bay
field
is
made
up
of.
They
did
a
really
big
renovation
a
couple
years
ago,
and
they
said
that
sand
is
hauled
in
and
laid
down
on
several
layers
of
tubing.
This
tubing
circulates
anti-freeze
that
helps
to
keep
the
field
warmer
and
it's
powered
by
boilers
within
the
stadium
itself,
or
broilers,
I
guess
is
what
that's
probably
the
right
name,
not
boilers.
The
field
is
not
actually
boiling.
Um,
but
they
also
built
this
system
accordance
with
the
sun
patterns.
The
north
end
zone
gets
the
sun
when
the
south
end
zone
doesn't.
So
they
supplement
the
lack
of
sunlight
with
grow
lights
that
are
on
the
field
when
the
players
obviously
aren't
playing
on
the
field.
So
if
you're
looking
at
this
image,
you
see
a
bunch
of
different
farm
grow
lights,
industrial-sized
grow
lights
that
are
on
the
field.
And
they're
as
specifically
on
one
more
side
of
the
field
than
they
are
on
the
other
side
of
the
field.
Now,
switching
gears
a
little
bit
to
the
broadcast
side
of
the
logistics
of
the
NFL,
the
broadcast
team
puts
together
a
minute
by
minute,
sometimes
seconds
game
script.
This
game
script
is
created
for
every
single
game
day,
and
then
that
script
gets
submitted
to
the
NFL
and
it's
either
approved
or
denied.
Now,
the
video
team
operates
12
cameras
on
a
game
day,
eight
are
manned
for
unmanned.
And
then
fireworks
also
play
a
role
in
the
timing
for
player
intros
and
touchdowns.
That's
probably
where
the
second
by
second
uh
game
script
is
coming
into
play.
And
if
you're
looking
at
the
screen,
you
can
see
just
a
small
sample
of
what
the
game
script
actually
looks
like.
And
this
was
created
just
a
couple
of
years
ago.
Um,
but
a
lot
of
teams
will
use
this
similar
format
and
watching
the
videos.
And
I
linked
to
that
video
as
well
as
all
of
the
other
guests
and
stories
that
we've
talked
about
on
the
show
within
the
show
description.
So
be
sure
to
check
that
video
out.
But
fireworks
play
a
huge
role
because
it's
the
timing
for
the
intros
and
the
touchdowns.
They
prep
for
only
six
touchdowns
a
game.
So
if
the
home
team
scores
more,
they
don't
get
any
more
fireworks.
We've
never
had
that
problem
in
Jacksonville.
Uh,
maybe
one
day
we
will
have
that
problem.
Uh,
but
on
the
equipment
side
of
things,
and
and
also
for
the
Tom
Brady
haters
and
Nicki
Minaj
fans,
there's
a
special
machine
to
measure
the
inflation
levels
of
NFL
balls.
There's
12
primary
balls
and
there's
12
backup
balls.
And
they
have
to
be
inspected
by
each
team
a
couple
of
hours
before
kickoff
in
order
to
make
sure
that
no
one
is
pulling
any
funny
business.
Now,
for
as
far
as
the
sideline
tech,
which
I
thought
was
pretty
cool,
there
are
two
technical
trucks
on
the
field,
one
for
team
communication
and
then
one
for
the
Microsoft
Surface
Comms.
Now,
another
tech
rep
that
just
walks
around
the
field
monitoring
frequencies,
he
makes
sure
that
no
one
else
on
the
field
can
interrupt
that
frequency.
A
lot
of
times,
if
uh
with
sports
complexes,
they
have
stadiums
within
the
area,
um,
they
may
have
other
performing
acts
going
on.
There
was
a
situation,
I
think
an
example
of
uh
Madonna
was
in
town
doing
a
concert
and
her
when
she
was
doing
her
little
practice
run
before
the
Concert,
her
com
system
was
interrupting
an
NFL
calm
system.
So
if
you
could
imagine
being
a
coach
on
the
sidelines
during
an
NFL
game
and
hearing
Madonna
in
your
ear,
I
think
that
that's
an
interesting
technical
challenge
that
you
have
to
actually
solve.
But
concert
rehearsals,
concessions,
um,
asking,
you
know,
ice
cream
is
out
at
this
stand,
we
need
to
get
a
refill,
or
you
know,
barbecue
sauce
is
out
over
here,
somebody
please
get
it.
Like
that's
not
the
kind
of
stuff
that
an
NFL
coach
wants
to
hear
on
the
sidelines.
So
is
that
there's
a
guy
specifically
walking
around
in
order
to
make
sure
that
no
other
frequencies
are
interrupting
the
conversations
between
uh
people
up
in
the
booth,
people
up
in
the
box,
um,
refs
communicating
back
and
forth
with
each
other
with
the
league.
So
there's
a
guy
that
specifically
walks
around
just
to
monitor
the
frequencies.
And
speaking
of
the
tech,
the
technical
staff
all
on
the
field,
notice
look
for
this
next
time.
They're
all
organized
by
the
color
of
their
hat.
So,
like
a
yellow
hat
oversees
coach-to-coach
communication,
an
orange
hat
handles
coach-to-player
communication,
purple
manages
the
Microsoft
Surface
sideline
viewing
system,
blue
is
network
technicians,
and
then
the
gray
is
for
a
football
technology
rep.
Umly,
and
I
thought
that
this
was
also
interesting
too,
that
only
team
medical
staff
are
the
only
ones
on
the
field
that
can
use
cell
phones.
And
all
of
this
game
day
production,
it
doesn't
just
happen
in
the
US.
You
also
have
to
think
about
the
international
series
because
it's
not
a
Jaguars
game
day
unless
the
London
is
mentioned
in
some
capacity.
And
I'm
gonna
have
a
little
bit
of
attitude
when
I
talk
about
that
because
I
don't
like
the
London
series,
but
I'm
gonna
talk
about
the
logistics
of
it
because
it's
kind
of
fascinating.
Um,
let's
talk
about
the
logistics
planning
that
takes
upwards
of
a
year
to
solidify
just
for
the
London
games.
And
if
you're
watching
on
the
screen
right
now,
you
can
see
a
container
that
is
placed
outside
of
an
NFL
stadium
where
an
equipment
manager
is
loading
up
all
of
the
different
supplies
that
their
team
is
going
to
need
in
the
future
whenever
they
do
play
over
in
London.
So
the
LA
Rams
was
the
example
that
the
NFL
used
that
has
a
great
breakdown
of
their
process.
So
three
months,
yes,
three
months
before
kickoff,
a
shipping
container
is
sent
from
LA
to
New
York
City.
And
that
container
includes
things
like
nutritional
items,
hydration
items,
medical
supplies.
It's
essentially
a
walking
hospital
that
can't
travel
via
air.
So
it
can't
go
by
plane,
it
has
to
go
by
container
and
it
has
to
go
by
ship.
Also,
in
that
container
is
practice
equipment,
uh,
generators
for
electricity,
dry
goods,
and
condiments,
which
will
come
into
play,
um,
especially
when
you
you
think
about
the
players
that
are
over
there
and
they're
not
necessarily
used
to
London
food
and
they
want
some,
you
know,
some
comfort
food
from
home.
So
condiments
are
another
thing
that
are
shipped
over
there.
And
they
put
this
all
in
a
container,
it
goes
over
to
New
York,
and
then
from
New
York,
it
goes
on
a
ship,
and
then
it
gets
loaded
onto
the
ship
and
headed
over
to
London.
Now,
for
the
most
important
shipments
to
be
made,
obviously
the
players
who
usually
start
a
the
so
with
the
players
in
general,
they're
not
going
over
there
obviously
three
months
in
advance.
But
what
the
NFL
tries
to
do
is
they
try
to
set
up
the
schedule
to
where
the
team
plays
away.
And
when
the
team
plays
away,
so
let's
use
LA
for
example.
LA
played
in
Atlanta,
so
they
played
against
Atlanta
on
a
Sunday.
They're
gonna
those
players
are
going
to
stay
in
Atlanta,
they're
gonna
stay
there
for
three
days
so
their
bodies
can
get
used
to
changing
of
the
time
zones.
So
once
they
stay
in
LA
for
a
few,
or
once
they
stay
in
Atlanta
for
a
few
days,
then
after
the
game
is
over,
it's
usually
like
a
Tuesday
or
a
Wednesday
that
they
will
then
fly
directly
to
London.
And
then
that
way
their
body
is
acclimating
more
to
the
time
zone
change
quicker.
And
as
soon
as
they
get
off
the
plane
in
London,
what
they'll
do
is
they'll
fly
all
night.
So
obviously
they're
they're
kind
of
hoping
that
the
players
are
going
to
sleep
all
night.
And
so
when
they
fly
all
night,
they
immediately
get
off
the
plane
and
they
go
right
to
practice
because
they
want,
they
don't
want
their
players
like
going
to
sleep
or
taking
a
nap.
Um,
they
want
to
get
them
right
into
the
normal,
you
know,
habits
of
a
normal
game
week.
Uh,
usually
coaches
and
players
are
creatures
of
habit.
And
so
getting
that
first
workout
in,
they
found
over
the
years
of
playing
that
that
is
a
great
way
to
help
the
players
get
acclimated
much,
much
quicker.
Now,
we
mentioned
earlier
with
the
food
that's
being
uh
it's
a
big
obstacle
as
far
as
uh
accommodating
the
players
whenever
they
come
over.
So
they
work
with
the
the
NFL
teams
will
work
with
chefs
over
wherever
the
players
are
staying,
to
work
with
those
hotel
chefs
in
order
to
make
sure
that
they're
making
more
American-style
food
instead
of
London-based
food.
And
now
finally,
the
equipment
that
arrives
nine
days
before
the
game.
And
that's
usually
around
the
time
that
players
will
start
to
travel
to
uh
to
their
London
game
as
well
as
nine
days
ahead
of
time.
It's
an
additional
25,000
pounds
of
cargo
that's
flown
overseas,
and
it
includes
cleats,
helmets,
technology,
um,
iPads,
jerseys,
not
iPads,
actual
pads
that
the
jerseys
wear,
um,
uh
jerseys,
practice
equipment,
things
like
that.
So
that's
all
shipped
over
nine
days
in
advance.
That's
not
including
the
container
that
was
shipped
over
three
months
in
advance.
So
it's
all
of
these
intricacies
that
are
coming
into
play,
and
it
really
is.
It's
like
a
Broadway
show
that's
been
organized
down
to
the
second,
and
it
comes
together
every
day
or
every
Sunday
or
Monday
or
Thursday,
depending
on
when
your
team
is
playing.
It's
all
in
the
fall.
And
it's
my
favorite
sport.
Um,
I'm
sure
if
I
speak
for
a
lot
of
other
people
when
I
say
that
it's
their
favorite
sport
as
well.
So
it
was
interesting
to
dive
into
uh
the
logistics
of
the
NFL
and
how
uh
our
careers
in
this
space
play
a
role
within
that
space
as
well.
All
right,
hope
you
enjoyed
that
really
fun
topic
around
all
of
just
the
logistical
operations
behind
game
day.
Now
let's
talk
about
the
logistics
of
championship
merchandise,
whether
it's
for
the
winners
or
for
the
losers.
If
you
watched
the
championship
game
earlier
this
week
between
Alabama
and
Georgia,
you
spoiler
alert,
Georgia
won,
but
you
may
have
noticed
that
during
the
post-game
coverage
that
Georgia
linebacker
N'Cobe
Dean
was
actually
enjoying
the
celebration
while
wearing
an
Alabama
hat.
It
was
later
corrected,
but
you
might
be
asking
yourself,
well,
how
did
this
happen?
And
where
does
that
Alabama
merchandise,
the
loser
merchandise
from
the
championship
game,
where
does
that
go
to
after
the
game
is
over?
So
let's
start
with
the
first
part
of
the
logistics
of
championship
merchandise,
and
that's
on
the
manufacturing
side
of
things.
Because
as
a
background
to
it,
the
the
NFL
partners
or
the
NFL
and
other
leagues
like
the
NCAA
and
the
other
major
sports
leagues,
they
partner
with
companies
like
Fanatics
and
local
printing
shops.
And
usually
the
week
before
the
championship
game,
that's
when
two
sets
of
championship
merchandise
is
printed.
And
around
250
units.
So
enough
units
for
the
players
and
the
staff
that
are
going
to
actually
be
on
the
field,
they
print
one
set
for
one
team
and
they
print
another
set
for
the
other
team.
Now
each
sets
are
placed
in
their
respective
bags
and
kept
at
the
stadium,
usually
an
official
from
each
league
or
you
know,
from
the
NFL
or
from
the
NCAA,
uh,
an
official
from
that
league
is
responsible
only
for
that
merchandise.
And
so
they
keep
tabs
on
it,
they
keep
track
of
it,
and
towards
the
end
of
the
game,
if
there
is
a
clear
winner,
one
set
will
be
left
behind
in
an
office
from
the
official
organization.
So
typically,
you
know,
like
the
league
offices
from
the
NFL,
the
NCAA
officials,
not
folks
directly
associated
with
the
team,
but
more
from
like
the
corporate
level
that
are
in
charge
of
these
game
or
in
charge
of
these
bags
of
this
championship
merchandise.
So
if
there's
a
clear
winner,
they
leave
one
behind
and
they
start
to
bring
the
official
winner's
merchandise
out
closer
to
the
field.
If
it's
a
close
game,
however,
then
officials
will
bring
both
sets
of
the
team
gear
to
the
field.
So
if
you're
watching
this
on
Freight
Waves
TV,
you'll
notice
that
the
clip
that
is
playing
is
officials
scrambling
towards
the
end
of
the
infamous
game
where
the
Giants
ended
the
Patriots
goal.
This
was
back
in
2009.
So
if
the
footage
is
a
little
fuzzy,
uh
that's
why,
is
because
we've
come
light
years
since
then
as
far
as
broadcast
footage
is
concerned.
But
that
infamous
game
ended
the
Patriots,
the
Giants
ended
the
Patriots
goal
of
trying
to
get
that
perfect
season,
that
19-0
perfect
record.
But
if
you
notice
in
the
clip
that
one
official
has
one
team's
gear
and
the
other
team
is
hidden
in
the
referee
section.
And
so
when
the
game
is
going
back
and
forth,
the
officials
are
having
to
switch
out
this
merchandise
several
times
because
the
game
just
keeps
going
back
and
forth.
So
you
can
kind
of
understand
knowing
that
context
and
how
this
merchandise
is
handled
from
getting
to
the
manufacturer,
the
print
shop
to
the
officials'
hands
and
then
making
it
to
the
field.
It
can
kind
of
make
sense
while
that
Georgia
linebacker
was
wearing
the
wrong
hat
initially
earlier
this
week
over
on
the
sidelines
trying
to,
and
I
think
there
are
also
maybe
some
confusion
from
a
lot
of
the
different
officials
when
you
play
for
Georgia
and
you're
used
to
seeing
a
lot
of
Georgia
merchandise,
which
the
Atlanta
A,
Atlanta
Braves
A,
is
very
similar
to
the
Alabama
A.
So
you
could
kind
of
understand
how
that
mix-up
might
have
happened
in
the
first
place.
So
we
talk
about
the
distribution
of
the
merchandise
to
the
players
and
the
staff
on
the
field,
but
what
about
the
distribution
to
the
fans
after
that
moment
is
captured,
after
the
championship
or
after
the
champion
is
determined?
How
does
that
gear
get
to
the
fans?
Well,
Fanatics
is
the
company
that
most
sports
fans
are
aware
of,
and
they
hold
the
printing
rights
to
all
of
the
major
sports
leagues
and
their
championship
merchandise.
But
it
in
this
2019
Fast
Company
article,
it
highlights
how
they
print
merchandise
quickly.
And
I'm
going
to
quote
the
article
here.
Says
more
than
50%
of
a
championship
team's
merchandise
sales
take
place
within
the
first
72
hours
after
the
win.
To
meet
this
demand
and
maximizing
fulfillment,
Fanatics
enlists
local
printers
and
even
sets
up
pop-up
shops
along
victory
parade
routes.
For
an
example,
the
Washington
Capitol
Stanley
Cup
victory
back
in
June,
just
a
few
years
ago,
the
company
teamed
up
with
Uber
to
deliver
orders.
Fanatics
is
able
to
drive
sales,
Max
says,
by
tapping
into
that
excitement.
So
that's
a
cool
little
note
that
within
72
hours,
all
of
the
fans
of
that
winning
team,
they
then
want
that
same
merchandise
that
they
saw
their
team
wearing
after
the
post-game
or
during
the
post-game
coverage.
So
it's
pretty
insightful
or
it's
pretty
interesting
that
within
the
first
72
hours,
that's
when
most
of
the
championship
merchandise
is
being
printed
and
being
sold.
Now,
what
about
the
losing
merchandise?
Maybe
a
lot
of
you
sports
fans
have
probably
already
heard
that
a
lot
of
this
merch
gets
donated
across
the
globe
to
countries
in
need,
especially
after
maybe
they've
experienced
a
natural
disaster
and
some
of
this
merchandise
is
in
high
need.
So
what
happens
in
that
case
is
the
NFL,
along
with
other
major
sports
leagues
like
the
NCAA,
they
partner
with
a
charity
called
Good
360.
We're
gonna
go
ahead
and
play
a
clip
from
Fox
13
in
Tampa.
SPEAKER_05
34:36
Sherry
Rudolph
is
with
Good360,
a
nonprofit
that
partners
with
the
NFL
to
ensure
those
unusable
items
don't
go
on
the
market
and
are
donated
to
people
in
places
that
need
them
the
most.
SPEAKER_01
34:47
We
work
with
the
NFL
on
a
pre-vetted
and
pre-approved
list
of
countries,
and
those
goods
could
go
anywhere
in
Africa,
Asia,
the
Middle
East.
SPEAKER_05
34:56
Between
the
two
conference
title
games
and
the
Super
Bowl,
literally
thousands
of
items
will
be
shipped,
including
branded
masks
new
this
year.
SPEAKER_01
35:04
These
things,
even
t-shirts
and
hats
and
sweatshirts,
can
truly
be
life-changing
and
transformational
for
those
who
otherwise
wouldn't
have
access
to
these
goods.
Never
before
has
it
been
greater
than
now
because
of
the
COVID-19
pandemic.
SPEAKER_05
35:17
So
even
the
losing
side
still
wins
in
a
sense,
even
if
that
victory
goes
unseen.
SPEAKER_01
35:23
For
the
fans
of
whichever
team
doesn't
happen
to
take
home
the
trophy
this
weekend,
there's
definitely
a
silver
lining
that
these
products
will
help
people
in
need.
SPEAKER_05
35:29
In
Tampa,
Josh
Cassio,
Fox
13
News.
SPEAKER_04
35:33
That
is
a
silver
lining.
Good
360
works
with
several
other
hundred,
uh,
several
hundred
other
companies
on
those
kinds
of
donations.
Another
major
league
partner
of
theirs
is
Major
League
Baseball.
SPEAKER_00
35:43
Now,
what's
cool
about
this
and
what's
briefly
mentioned
in
that
Good
360
news
story
is
that
it
partners
with
other
charities
too.
So
it's
not
like,
you
know,
somebody
in
need
is
just
getting
a
bunch
of
merchandise
from
a
loser
team
in
the
US.
They're
getting
an
entire
package
of
goods,
food,
water,
basics,
basic
supplies,
basic
necessities
along
with
this
merchandise.
So
it
goes
over
a
little
bit
better
in
my
opinion
when
it's
a
whole
package
instead
of
just
sending
these
oversized
t-shirts
to
to
countries
in
need,
because
they
need
a
lot
more,
let's
be
honest,
than
just
the
t-shirts.
So
that's
a
good
note
about
that
good
360
charity.
And
then
instead
of,
and
it
also
thinking
of
it
from
the
perspective
of
some
of
these
other
bigger
brands
like
Chanel,
Louis
Vuitton,
when
they
have
a
surplus
of
merchandise,
what
they
do
is
they
burn
it.
They
they
don't
donate
it
to
other
countries.
They
just
get
rid
of
the
merchandise
because
they
don't
want
they
don't
want
to
the
perception
of
their
brand
to
be
devalued,
whatever,
you
know,
obviously
that
means,
um,
which
we
know
what
it
means,
but
it
still
just
kind
of
sounds
like
a
jerky
thing
to
say.
You
have
all
of
this
merchandise
and
you
could
be
donating
it
to
people
who
need
it,
or
maybe
even
severely
discounting
it
and
and
selling
it
off
at
outlet
stores,
something
like
that,
something
other
than
just
burning
the
merchandise,
perfectly
good
merchandise.
Um,
so
that's
what
this
charity,
good
360,
um,
that
that's
what
they
stand
for,
is
is
instead
of
destroying
merchandise,
taking
merchandise,
and
then
also
necessities
like
food
and
water
and
other
life
hygiene
products,
things
like
that,
and
they
then
donated
it
to
a
country
in
need.
They
work
with
their
partners
in
order
to
pre-vet
different
uh
different
countries
that
they
would
be
sending
this
merchandise
to.
So
that's
obviously
a
good
thing
instead
of
burning
that
merchandise.
But
the
last
part
of
this
story,
which
I
wanted
to
leave
you
with,
is
that
going
back
to
that
Patriots
versus
Giants
game,
now
that
that
was
a
perfect
season
that
never
was
for
the
Patriots.
But
when
those
shirts
were
taken
and
they
were
donated
to
a
small
village
in
that
was,
uh
I
think
devastated
by
a
hurricane
earlier
that
year,
a
girls'
soccer
team
actually
used
those
Patriots
19-0
perfect
season
t-shirts
that
never
were.
They
used
them
as
their
uniform.
And
then
they
would
go
on
to
win
their
league
championship,
their
local
league
championship,
wearing
those
same
shirts
and
a
comeback
two-to-one
victory
in
their
title
game.
So
while
that
that's
a
really
good
story,
and
while
this
entire
process
feels
kind
of
like
a
mad
scramble,
a
lot
of
this
is
done
with
an
intentionally
and
on
occasion,
a
funny
story
like
the
Georgia
linebacker
wearing
the
wrong
merchandise
takes
place.
But
then
on
the
other
hand,
a
wholesome
story
like
the
girls'
soccer
team
wearing
the
19-0
shirts
gets
to
actually
celebrate
a
championship
that
was
supposed
to
be
celebrated
by
the
Patriots,
but
now
they
get
to
celebrate
a
championship
wearing
those
same
shirts.
So
both
of
those
stories
are
really
fun
to
share
and
a
much
better
alternative
than
what
some
other
companies
choose
to
do
with
their
surplus
merchandise
and
just
letting
it
go
to
waste.
So
I
thought
that
that
was
a
fun
little
dive
into
what
happens
during
the
entire
process
of
the
printing
and
the
shipping
and
the
distribution
and
not
only
the
distribution
to
the
fans
and
to
the
players
on
the
field,
but
then
the
distribution
of
that
merchandise
so
that
it
does
not
go
to
waste.
So
that
is
the
logistics
of
championship
merchandise.
