Blythe Milligan and Grace Sharkey compare the media-side view of events with the operator view: which shows are worth it, who to send, what to say, and how to prove the trip paid for itself. They cover user-group vs. exec-heavy conferences, booth placement tricks, why demos beat brochure talk, and how to handle the “pay-to-play” award debate without getting precious about it.
SEE A FULL LIST OF LOGISTICS EVENTS ON CARGOREX→ https://cargorex.io/events/
You’ll learn:
— How to choose events by attendee mix (decision makers, actual users, or partners/implementers) and match staff accordingly
— Why user conferences convert when you can show the product working, and when to send AE-heavy teams instead
— Pre-qualifying at the booth: stop counting badge scans and start solving problems on the spot
— Booth strategy that isn’t dumb: ends of aisles, near drink stations, QR codes when the team is roaming
— Competitive intelligence 101: watch rival demos, note gaps, and tighten your own pitch
— The follow-up that actually lands: short templated notes, wait 3–4 days post-show, log leads before you fly home
— ROI alternatives to a pricey booth: focused dinners, partner meetups, and content you can repurpose for months
— The awards question: why third-party badges boost trust and conversions, and when the entry fee is worth it
— One-day vs. multi-day events, regional shows gaining ground, and why in-person matters more as inboxes get noisier
A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch, and we’re telling the stories behind how your favorite stuff (and people!) get from point A to B. Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry. Rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
Sponsored by SPI Logistics—the premier freight agent program in the country. See our freight agent guide for our interview series with actual agents on how they made the jump to SPI→https://go.everythingislogistics.com/SPI
CargoRex – Your Logistics Hub. Explore, discover, and evolve with the all-in-one platform connecting you to the top logistics tools, services, and industry voices. Whether you’re a leader, researcher, or creator, CargoRex helps you stay ahead. Explore Now→https://cargorex.io
Follow the Podcast→ https://everythingislogistics.buzzsprout.com/
Everything is Logistics website→ https://everythingislogistics.com/
Everything is Logistics newsletter→ https://everythingislogistics.com/newsletter/
Digital Dispatch website management→ https://digitaldispatch.io
Blythe’s LinkedIn→ https://www.linkedin.com/in/blythebrum/
#blythebrumleve #everythingislogistics #logistics #supplychain #freight #trucking #b2bmarketing #freighttech #freightagent #digitaldispatch #cargorex #blythemilligan
