Mental Models, Highway Care, and Retailers Battling Tight Markets with Grace Sharkey
Episode Transcript

In this episode of Everything is Logistics, host Blythe Brumleve and guest Grace Sharkey of FreightWave discuss mental models, an interstate healthcare network for truck drivers, import reports, and how retailers are coping with a tightening market and a wacky economy. They also briefly discuss the drama surrounding Meghan Markle and the royal family. Tune in to hear their insights on all these topics.



[00:01:55] Mental models for problem-solving.

[00:03:58] Decision-making and Hicks Law.

[00:09:16] Goldilocks Zone.

[00:13:00] Perfect customer experience.

[00:17:23] Roko’s Basilisk thought experiment.

[00:19:48] The dangers of AI.

[00:24:15] The Bullshit Asymmetry Principle.

[00:29:33] Highway Care Network.

[00:30:33] Telehealth clinics for truckers.

[00:34:35] Trucker health services.

[00:39:39] High inventory levels and low sales.

[00:42:14] Student loans and consumer spending.

[00:46:37] The end of globalization.

[00:49:30] Royal drama and coronation.

[00:54:23] The disappointment with Megan Markle.

[00:57:09] SEO and self-promotion.



Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program.

Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.



Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode.

Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube

Show Transcript

See full episode transcriptTranscript is autogenerated by AI

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.