Kevin Rutherford explains why the load board for truckers should be a starting point, not the whole strategy. Use it to identify brokers with the freight you want, then build real relationships with a small group that understands your operation.

That can mean better freight, less repetitive onboarding, and fewer opportunities for fraud.

Watch the full conversation:
https://www.youtube.com/watch?v=4zDd2t10gBw

About the Author

Blythe Brumleve-Milligan
Blythe Brumleve-Milligan
Creative entrepreneur in logistics. Founder of Digital Dispatch, CargoRex, and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Previously: Board member of Transportation Marketing and Sales Association, Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.