The History of Shipping with Sal Mercogliano

You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other? 

That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective compared to the present-day if they’re going to be good at storytelling. 



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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.