What Shippers Want

The view from the shipper's side of the table

What shippers wish their carriers, brokers and 3PLs actually understood.

Start here

Ask a room of freight salespeople what shippers want and you'll get a dozen confident answers. Ask shippers and you get a different list. This page starts with how shippers are thinking about their supply chains right now, why routing guides fail and what Janet Labuda learned in more than 30 years at U.S. Customs. Then it gets practical on tariffs, delivery promises and parcel spend. Shippers, this is your queue. Freight sellers, this is your homework.

Start here

Three episodes to begin with

If you only watch three, make it these.

How Shippers Are Thinking About Their Supply Chain

Why Your Routing Guide Is Failing and How to Fix It

Importing is Not for Cowards with Maersk’s Janet Labuda

The coverage

Video episodes

Full conversations from across the coverage.

Supply Chain Reality from a Major Forest Products Importer

How to Use AI to Make Sense of Tariff Changes in Logistics

Kerim Kfrui on Tariffs, Nearshoring, and USA Manufacturing for Global Supply Chain Companies

Delivery Promise Accuracy and Multi-Carrier Strategy

Delivery to Cash: Fixing Freight Invoices Before They Break with Upwell

Mitigating Panic Buying and Overstocks In the Healthcare Supply Chain

Listen

Audio only

These conversations are audio only. Each one plays on its episode page.

More to explore

More collections

Freight BrokersSales, agents and the tools brokers run on.Trucking and CarriersDrivers, fleets and the carriers holding it together.Returns and Reverse LogisticsEverything that comes back.

The home for independent freight agents

Own your book of business with the back-office, technology, and carrier network of an established 3PL behind you.

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