Shippers are paying close attention to how freight companies handle fraud, and that insight could reshape your marketing strategy.

At TMSA Elevate 2025, RJ Finnegan of SPI Logistics shared a key takeaway that shippers are actually reading white papers and care about credibility-focused content. It’s a reminder that trust-building tools still matter, even in a video-first world.

About the Author

Blythe Brumleve-Milligan
Blythe Brumleve-Milligan
Creative entrepreneur in logistics. Founder of Digital Dispatch, CargoRex, and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Previously: Board member of Transportation Marketing and Sales Association, Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.