Two-day shipping sounds great, but what customers really want is the truth.
Think about it. You don’t always need your package tomorrow; you just need to know exactly when it will arrive. If you have a big event on Saturday, ordering new shoes on Monday is no problem as long as you can trust they will be there by Thursday.
Shipium CEO Jason Murray explains that retailers that provide accurate delivery promises, not just speed, are the ones winning customer loyalty.
