LLM search is sitting at about 1% of total search market share. Google still owns roughly 88%. The freight marketing world is hyperventilating about AI overviews while ignoring the SEO basics that still drive pipeline.
This is a resurfaced conversation with Grace Sharkey of Orderful, framed by a new solo intro reacting to Google’s recent guidance on what actually matters and what does not.
In this episode:
▪ Why Google Search Console is the only SEO tool you really need
▪ How to find your fastest click-through-rate wins in 10 minutes
▪ The long-tail paragraph queries LLMs are answering right now
▪ Why FAQ pages are still your highest-leverage SEO investment
▪ What Google just said about llms.txt files and schema
▪ Turning recorded sales and onboarding calls into a content engine
▪ Case studies that shippers actually want
▪ The “how did you hear about us” form field every high-intent page needs
Links and resources:
– Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/
– Orderful: https://www.orderful.com
– Google Search Console: https://search.google.com/search-console
Sponsored by SPI Logistics, the premier freight agent program in the country. See how real agents made the jump to SPI in our interview series:
https://everythingislogistics.com/spi-logistics-freight-agent-program#guide
CargoRex is your go-to directory for logistics tools, services, and industry voices. Research, compare, and find what you need to run a smarter operation:
https://cargorex.io
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Everything is Logistics is a freight podcast for people who actually want to understand how supply chains work. Hosted by Blythe (Brumleve) Milligan, founder of CargoRex and Digital Dispatch.
