Everyone in freight has the same marketing tools now, which means the stack stopped being anybody’s advantage. RJ Finnegan, Brand Manager at SPI Logistics, responded by buying a DSLR camera to film office moments instead of generating another polished graphic.
RJ joins Blythe Milligan for his second appearance on Everything is Logistics. He chairs TMSA’s Recognition Committee, and this conversation covers the filter he runs every idea through, the KPIs he actually watches, and why SPI posts less for its agents rather than more.
Links:
–RJ Finnegan on LinkedIn: https://www.linkedin.com/in/rjfinnegan
–RJ’s first appearance, 5 Things We Learned at TMSA Elevate 2025: https://everythingislogistics.com/5-things-we-learned-at-tmsa-elevate-2025/
Sponsored by SPI Logistics, the premier freight agent program in the country. See how real agents made the jump to SPI in our interview series:
https://everythingislogistics.com/spi-logistics-freight-agent-program
CargoRex is your go-to directory for logistics tools, services, and industry voices. Research, compare, and find what you need to run a smarter operation:
https://cargorex.io
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Blythe on LinkedIn:
https://www.linkedin.com/in/blythebrum/
Everything is Logistics is a freight podcast for people who actually want to understand how supply chains work. Hosted by Blythe (Brumleve) Milligan, founder of CargoRex and Digital Dispatch.
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